How LinkedIn marketing can help your business
We know in the Albert O’Connor & Co Accountants office that on the whole, LinkedIn is probably best known as somewhere for people to share their business experience, connect with other professionals in their sector, or search for a new role in the job market.
LinkedIn’s focus may be on the corporate world of SMEs, but the platform has a lot to offer for any business that’s looking to engage with a business-to-business audience. With the additional marketing, advertising and sales features now available through the platform, LinkedIn can play a key part in your company’s digital and social media marketing strategy.
These are the key tips to maximise your LinkedIn experience from the Albert O’Connor & Co Accountants team:
- Create your LinkedIn business account – to set up a company page, you’ll need to upload your business logo, a clear overview of the company and links to your website and contact details. This will be your main hub for posting content and news, so make it informative, but keep it short, concise and engaging.
- Advertise your current jobs – LinkedIn has a large job market, so one obvious use of your company page is to advertise your latest vacancies. There are various talent solutions and paid-for features for searching the job market for suitable candidates, but at the most basic level you can post details of the vacancy and link back to your hiring page on your website. Promoting these vacancies widely helps to get the company name out there and raises awareness of the brand in the hiring market.
- Enhance your sales activity – Linkedin Sales Solutions give you the tools to find leads, increase your business intelligence and improve your ability to convert leads into sales. Using the data that’s available in the LinkedIn Platform, you can use these solutions to target the right people, the right decision-makers and the best prospects.
- Make good use of analytics – LinkedIn Analytics helps you to track and measure your marketing activity and spot the opportunities and threats to your marketing activity. You can delve into analytics for your company updates, your visitors and followers and also your hiring and talent posts. By tracking these metrics you can start to improve your LinkedIn marketing and improve your overall return on investment (ROI).
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